Super Bowl LX Viewership Slightly Drops to 125M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Should l Buy CMCSA?
Source: seekingalpha
- Viewership Overview: According to Nielsen, Super Bowl LX attracted 125 million viewers, a slight decrease from last year's 127.7 million, yet it remains the second most-watched game in history, indicating the event's enduring appeal in the U.S.
- Peak Viewership: The game peaked at 137.8 million viewers during the second quarter, highlighting the intense viewer engagement during critical moments and reinforcing the Super Bowl's status as a premier sporting event.
- Advertising Revenue: The ads during the game generated approximately $800 million in revenue, aligning closely with Fox's earnings in 2025, reflecting advertisers' continued enthusiasm for the Super Bowl, especially with the inclusion of new advertisers this year.
- Halftime Show Impact: This year's halftime show averaged 128.2 million viewers, while the alternative show by Turning Point USA garnered only about 6 million views, showcasing the mainstream performance's strong draw compared to alternative events.
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Analyst Views on CMCSA
Wall Street analysts forecast CMCSA stock price to rise
22 Analyst Rating
7 Buy
12 Hold
3 Sell
Hold
Current: 31.820
Low
23.00
Averages
33.45
High
53.00
Current: 31.820
Low
23.00
Averages
33.45
High
53.00
About CMCSA
Comcast Corporation is a global media and technology company. The Company delivers broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produces, distributes, and streams entertainment, sports, and news through brands, including NBC, Telemundo, Universal, Peacock, and Sky; and brings theme parks and attractions to life through Universal Destinations & Experiences. The Company operates through two primary businesses: Connectivity & Platforms and Content & Experiences. The Connectivity & Platforms business includes two segments: Residential Connectivity & Platforms, and Business Services. Its Connectivity and Content & Experiences business include three segments: Media, Studios and Theme Parks. Sky provides connectivity services to customers across Europe through Sky Broadband, Sky Mobile, and Sky Business. Sky Business extends broadband services and purpose-built products to businesses in Europe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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