MSG Sports Partners with PwC to Enhance Fan Experience and Community Engagement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 23 2025
0mins
Should l Buy MSGE?
Source: Businesswire
- Partnership Expansion: MSG Sports has announced a new marketing partnership with PwC US, designating them as the Official Business Consulting Partner for Madison Square Garden, the New York Knicks, and the New York Rangers, which is expected to enhance brand visibility and customer engagement.
- Community Program Support: Starting in 2026, PwC will serve as the presenting partner for the Knicks' “Season of Giving” community program, which includes a series of charitable initiatives, reflecting a strong commitment to social responsibility and community impact.
- Diverse Brand Integration: PwC will be featured across various MSG Entertainment, MSG Sports, and Sphere Entertainment assets, including activations on Sphere’s Exosphere in Las Vegas and GardenVision during games, potentially reaching millions of fans and increasing brand recognition.
- Digital Content Integration: PwC will extend its presence through integrations across select digital, broadcast, and social content, further enhancing its brand influence in high-traffic areas and fostering engagement with New Yorkers and visitors alike.
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Analyst Views on MSGE
Wall Street analysts forecast MSGE stock price to fall
7 Analyst Rating
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 60.150
Low
47.00
Averages
59.17
High
64.00
Current: 60.150
Low
47.00
Averages
59.17
High
64.00
About MSGE
Madison Square Garden Entertainment Corp. is a live entertainment company. The Company's portfolio includes a collection of venues - New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre - that showcase a range of sporting events, concerts, family shows, and special events. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes. In addition, the Company hosts two of the franchises in professional sports - the National Basketball Association’s Knicks and the National Hockey League’s Rangers. The Company also promotes, produces and/or presents a range of live sporting events, including professional boxing, college basketball, college hockey, professional bull riding, mixed martial arts, esports and wrestling. It conducts a significant portion of its operations at venues that it either owns or operates under long-term leases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Operating Income Increase: Adjusted operating income reached $190.4 million, up 16% compared to the prior year, reflecting effective strategies in cost control and revenue growth despite higher SG&A expenses, thereby enhancing confidence in future profitability.
- Record Christmas Spectacular: The company achieved a record 215 paid performances and over 1.2 million tickets sold for the Christmas Spectacular, marking the highest attendance in 25 years, indicating sustained market appeal and brand value during the holiday season.
- Optimistic Future Outlook: Management expressed strong confidence in delivering robust revenue and adjusted operating income growth for fiscal 2026, supported by solid consumer demand and the upcoming 30-night Harry Styles residency, which is expected to further drive performance growth.
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- Adjusted Operating Income: Adjusted operating income reached $190.4 million, an increase of $26.4 million or 16% compared to the prior year, reflecting improvements in cost control and operational efficiency, thereby strengthening the foundation for future profitability.
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- Significant Revenue Growth: Madison Square Garden Entertainment reported revenues of $460 million for Q2 2026, a 13% year-over-year increase, primarily driven by growth in entertainment offerings, arena license fees, and food and beverage sales, showcasing the company's success in diversifying its revenue streams.
- Operating Income Increase: Adjusted operating income reached $190.4 million, up 16% compared to the prior year, reflecting effective strategies in cost control and revenue growth despite higher SG&A expenses, thereby enhancing confidence in future profitability.
- Record Christmas Spectacular: The company achieved a record 215 paid performances and over 1.2 million tickets sold for the Christmas Spectacular, marking the highest attendance in 25 years, indicating sustained market appeal and brand value during the holiday season.
- Optimistic Future Outlook: Management expressed strong confidence in delivering robust revenue and adjusted operating income growth for fiscal 2026, supported by solid consumer demand and the upcoming 30-night Harry Styles residency, which is expected to further drive performance growth.
See More
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- Earnings Highlights: Madison Square Garden Entertainment reported a Q2 GAAP EPS of $1.94, missing expectations by $0.32, indicating potential pressure on profitability that may affect investor confidence.
- Revenue Growth: The company achieved revenue of $459.94 million, a 12.9% year-over-year increase, beating market expectations by $7.69 million, demonstrating strong performance in the entertainment sector and sustained customer demand.
- Adjusted Operating Income: Adjusted operating income reached $190.4 million, an increase of $26.4 million or 16% compared to the prior year, reflecting improvements in cost control and operational efficiency, thereby strengthening the foundation for future profitability.
- Future Outlook: The company plans to launch 215 Christmas Spectacular shows in fiscal 2026 while accelerating share buybacks, showcasing confidence in future performance and potentially attracting more investor interest in its long-term growth prospects.
See More
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- Significant Revenue Growth: In Q2 of fiscal 2026, Madison Square Garden Entertainment reported revenues of $459.9 million, a 13% increase year-over-year, driven by the record-setting Christmas Spectacular, which sold over 1.2 million tickets, marking a 9% rise from last year.
- Operating Income Increase: The company achieved an operating income of $163.8 million in Q2, up 18% from the previous year, reflecting revenue growth despite rising direct operating and administrative expenses, indicating effective cost management.
- Strong Entertainment Performance: Revenues from entertainment offerings reached $360.5 million, a 13% increase, primarily due to more Knicks and Rangers games and additional performances of the Christmas Spectacular, reinforcing the company's leadership in the live entertainment market.
- Optimistic Future Outlook: CEO James Dolan stated that the company is experiencing strong momentum in fiscal 2026 and is on track to drive robust growth in both revenue and adjusted operating income, reflecting confidence in future performance.
See More
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- Global Tour Launch: Harry Styles' 'Together, Together' world tour is set to kick off in May 2026, expected to attract a large fanbase and drive revenue growth for related companies like Madison Square Garden Entertainment.
- Residency Performance Schedule: Styles will perform 30 consecutive shows at Madison Square Garden from August to October, marking the most shows ever at the venue, which is anticipated to generate high demand for ticket sales.
- Album Release Support: This tour supports Styles' fourth solo album 'Kiss All The Time. Disco Occasionally', set to release on March 6, 2026, potentially enhancing the tour's appeal and box office performance.
- Market Potential Analysis: With ticket presales starting on January 30, Styles' tour has already become a trending topic on Google, indicating strong market demand, and is expected to bring significant economic benefits to Madison Square Garden and other related companies.
See More
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See More
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- Performance Schedule: Harry Styles will perform 30 consecutive shows at Madison Square Garden from August 26 to October 31, 2026, marking his only U.S. dates this year and the most shows at any venue during his international tour, which is expected to draw significant fan attendance.
- Ticket Sales: Tickets for the first ten shows will go on sale on January 30, 2026, with subsequent shows following on the same day and February 4, creating high demand that could lead to rapid sellouts, thereby enhancing Styles' market visibility and brand impact.
- Historical Achievement: Following his 15 consecutive shows at Madison Square Garden in 2022, the 2026 residency will bring his total solo performances at the venue to 52, further solidifying his status in the live music performance industry.
- Album Release: Styles' fourth album, KISS ALL THE TIME. DISCO, OCCASIONALLY, is set to release on March 6, 2026, and the accompanying new album is expected to boost his visibility and market demand significantly.
See More
