Denny's Launches First-Ever Sneakers Made with Real Syrup, Priced at $195
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 10 2025
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Source: Newsfilter
- Innovative Product Launch: Denny's will debut Sticky Kicks sneakers on December 17, 2025, featuring real Denny's syrup and priced at $195, aiming to merge diner culture with fashion to attract younger consumers.
- Unique Design Features: Each pair of Sticky Kicks includes a clear sealed panel showcasing real syrup, blending diner art with streetwear, reflecting Denny's unique understanding and innovation in brand culture.
- Member Priority Access: Denny's Rewards members will receive an hour's early access to purchase with a special code, demonstrating the brand's commitment to loyal customers while boosting membership registration rates.
- Strategic Market Implications: The launch of Sticky Kicks represents a bold attempt to redefine brand image and showcases Denny's commitment to continuous innovation in the dining industry, aiming to enhance brand appeal and market competitiveness through integration with pop culture.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
