Stock Price & Analysis

SHCO stock is currently showing neutral technical indicators with mixed market sentiment, suggesting a hold position. Selling may be considered if bearish trends strengthen.

The price prediction for SHCO stock in 2025 is between $5.52 and $8.52. The stock has shown volatility with a 13% increase today and mixed institutional sentiment. Current price trends and Fibonacci levels suggest potential upside to $8.52 or downside to $5.52.

The S1 support level for SHCO Stock is $6.21 ,The R1 resistant level for SHCO Stock is $7.19.

As of the end of day on 2025-04-01, the price of SHCO Stock was $6.6.

The market cap of SHCO is $1.2B.

SHCO appears overvalued based on several key metrics. Its EV/EBITDA of 24.38 and PS ratio of 6.59 are high, suggesting a premium valuation. The company has inconsistent profitability, with negative ROE and net margins, despite rising revenue. Insider selling and mixed institutional sentiment add to concerns.

SHCO's stock rose 13% recently, but insiders have sold shares without purchases, indicating potential lack of confidence. Institutional investors are divided, with 35 adding holdings and 33 reducing, showing mixed sentiment.

Overall, SHCO's high valuation and inconsistent profitability suggest it may be overvalued. Investors should exercise caution.

Soho House & Co Inc. is a holding company. The Company's business operations are conducted through its subsidiary, Soho House Holdings Limited. It provides a global membership platform of physical and digital spaces that connects diverse groups of members from across the world. The members use the platform to both work and socialize, to connect, create, have fun and drive change. The Company's segments include United Kingdom, North America and Europe and Rest of the World. The members are engaged with the Company through its global portfolio consists of approximately 41 Soho Houses, nine Soho Works, Scorpios Beach Club in Mykonos, Soho Home, its interiors and lifestyle retail brand, and its digital channels. A Soho House membership offers access to a network of Houses, across North America, the United Kingdom, Europe and Asia. The Company’s portfolio also includes The LINE and Saguaro hotels in North America.

SHCO stock could reach $20 by 2030 if expansion and brand strategy succeed. It may reach $15 if growth is hindered by market saturation. A moderate estimate is $17.50, balancing expansion and potential challenges.

SHCO has a total of 7852 employees.