The chart below shows how MNSO performed 10 days before and after its earnings report, based on data from the past quarters. Typically, MNSO sees a -8.33% change in stock price 10 days leading up to the earnings, and a +2.92% change 10 days following the report. On the earnings day itself, the stock moves by +2.91%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Global Store Expansion Milestone: MINISO achieved a significant milestone by expanding its global store network to 7,000 locations, adding 502 net new units in the first half of 2024, with overseas and TOP TOY segments experiencing their fastest store openings in history.
Revenue Increase Analysis: The group's revenue for the first half of 2024 increased by 25% year-over-year to RMB7.76 billion, driven by a 7% same-store sales growth and a 90% growth in average store count.
Gross Margin Improvement: Gross margin improved from 39.6% to 43.7%, reflecting a 4.1 percentage point increase, attributed to enhanced product capabilities and strategic category focus.
Adjusted Net Profit Surge: Adjusted net profit surged by 80% year-over-year, reaching RMB1.2 billion, with a 26% increase when excluding foreign exchange impacts, indicating strong operational efficiency and profitability.
Toy Revenue Surge: TOP TOY revenue increased by 38% year-over-year, with same-store sales growth of 14%, and self-developed products contributing over 35% to total sales, showcasing successful product innovation.
Negative
SG&A Expense Increase: SG&A expenses increased by 56%, with selling and distribution expenses rising 66%, leading to a total SG&A representing 24% of total revenue, 5 percentage points higher than the same period last year.
Profit Margin Decline: Operating profit margin decreased to 19.3% from 20.4% in the first half of last year, indicating a decline in profitability despite an increase in operating profit by 18%.
Foreign Exchange Loss Impact: A net foreign exchange loss of RMB12 million was reported, contrasting with a gain of RMB55 million in the same period last year, negatively impacting overall financial results.
Revenue Contribution Decline: The revenue contribution from MINISO training offline stores decreased by 4 percentage points, reflecting a shift in revenue mix that may affect future profitability.
Inventory Management Inefficiencies: Inventory turnover days increased to 81 days, with 12% of inventory over 180 days at the group level, indicating potential inefficiencies in inventory management.