Zillow Launches New Campaign to Support Home Buyers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 21h ago
0mins
Source: Newsfilter
- Campaign Launch: Zillow is set to debut its national campaign “Someday Starts Today” on February 1, aimed at supporting home buyers, renters, and future movers, reflecting the company's focus on consumer emotions in housing decisions.
- Advertising Strategy: The campaign will feature 30-second and 15-second ads during the Grammy Awards broadcast on linear TV and Paramount+, designed to resonate emotionally with viewers and enhance brand recognition.
- Market Adaptability: In response to economic uncertainty and affordability challenges, Zillow redefines the significance of browsing and planning in the home journey, encouraging users to view these actions as proactive signals of intent.
- Long-term Brand Strategy: This campaign will anchor Zillow's brand presence throughout 2026, with planned extensions into cultural moments across music, sports, and gaming, showcasing Zillow's understanding of brand leadership that prioritizes consumer emotional needs over mere transactions.
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Analyst Views on Z
Wall Street analysts forecast Z stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for Z is 87.40 USD with a low forecast of 70.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
3 Buy
5 Hold
0 Sell
Moderate Buy
Current: 65.980
Low
70.00
Averages
87.40
High
100.00
Current: 65.980
Low
70.00
Averages
87.40
High
100.00
About Z
Zillow Group, Inc. helps people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and buying, selling, financing, and renting experiences. The Company’s affiliates, subsidiaries, and brands include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce, and Follow Up Boss. It helps renters, buyers, sellers, and real estate professionals across all their residential real estate needs through its housing super app, which serves as an ecosystem of connected solutions for the tasks and services related to moving. It provides integrated transaction experience for movers through Zillow, its network of partners, its affiliated brands, and through a comprehensive suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Follow Up Boss and Spruce. It offers multifamily property managers a variety of advertising products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Zillow Launches New Campaign to Support Home Buyers
- Campaign Launch: Zillow is set to debut its national campaign “Someday Starts Today” on February 1, aimed at supporting home buyers, renters, and future movers, reflecting the company's focus on consumer emotions in housing decisions.
- Advertising Strategy: The campaign will feature 30-second and 15-second ads during the Grammy Awards broadcast on linear TV and Paramount+, designed to resonate emotionally with viewers and enhance brand recognition.
- Market Adaptability: In response to economic uncertainty and affordability challenges, Zillow redefines the significance of browsing and planning in the home journey, encouraging users to view these actions as proactive signals of intent.
- Long-term Brand Strategy: This campaign will anchor Zillow's brand presence throughout 2026, with planned extensions into cultural moments across music, sports, and gaming, showcasing Zillow's understanding of brand leadership that prioritizes consumer emotional needs over mere transactions.
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Opendoor Faces Structural Challenges Amid Market Volatility
- Stock Volatility: Opendoor's stock surged 264% in 2025, but it hit a record low of $0.51 in June before skyrocketing over 2000% to $10.87, illustrating extreme market sentiment fluctuations driven by social media.
- Poor Sales Performance: In the first three quarters of 2025, Opendoor sold 9,813 homes generating $3.6 billion in revenue, but only acquired 6,535 homes, indicating a deliberate inventory reduction amid tough market conditions, with revenue expected to shrink further in early 2026.
- Ongoing Losses: Opendoor reported a net loss of $204 million in the first three quarters of 2025, and even after excluding one-off and non-cash expenses, the adjusted loss was still $133 million, highlighting significant challenges to profitability.
- New CEO's Transformation Plan: New CEO Kaz Nejatian aims to leverage artificial intelligence to accelerate home sales, intending to boost sales volume and market share; however, skepticism remains regarding the feasibility of this strategy, especially given the failures of predecessors like Zillow.
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