Zacks Industry Outlook Spotlights Omnicom Group, Stagwell, and Quad/Graphics
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 25 2025
0mins
Source: NASDAQ.COM
Industry Overview: The Zacks Advertising and Marketing industry is adapting to revenue challenges through increased digital marketing services and customer-centric strategies, with companies like Omnicom Group, Stagwell, and Quad/Graphics leading the way.
Economic Recovery and Demand: The economy is showing signs of resilience with a GDP growth of 3.8% in Q2 2025, and the advertising industry is expected to gradually recover to pre-pandemic revenue levels, driven by stable demand for services.
Stock Performance and Valuation: The Zacks Advertising and Marketing industry has underperformed the S&P 500, declining 30% over the past year, and currently trades at a lower P/E ratio of 9.52X compared to the S&P 500's 22.8X.
Stocks to Watch: Quad/Graphics, Omnicom, and Stagwell are highlighted as promising stocks, with each company focusing on digital transformation and strategic growth initiatives, reflected in positive EPS estimates and strong Zacks rankings.
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Analyst Views on STGW
Wall Street analysts forecast STGW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for STGW is 8.65 USD with a low forecast of 7.25 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 6.070
Low
7.25
Averages
8.65
High
10.00
Current: 6.070
Low
7.25
Averages
8.65
High
10.00
About STGW
Stagwell Inc. is a digital-first marketing company. Its segments include Marketing Services, Digital Transformation, Media & Commerce, Communications, and The Marketing Cloud. The Company has a platform called NewVoices.ai, an Artificial Intelligence (AI) platform designed to redefine how organizations manage sales, customer engagement, and retention at scale. Marketing Services segment delivers a broad range of services across solutions designed to build and elevate brands. Digital Transformation segment designs, implements and activates modern digital ecosystems. Media & Commerce segment delivers integrated AI-based data solutions that drive audience engagement and business growth through media buying, commerce enablement, and Customer Relationship Management (CRM) strategies. Communications segment provides solutions designed to help organizations build, protect, and enhance its reputation. The Marketing Cloud segment delivers a comprehensive suite of technology solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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