Zacks Industry Outlook Spotlights Las Vegas Sands, Rush Street Interactive, and Brightstar Lottery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
0mins
Should l Buy BRSL?
Source: NASDAQ.COM
Industry Challenges: The gaming industry is facing pressure from strained consumer spending due to inflation and rising costs, alongside increasing regulatory complexity that is squeezing margins and slowing expansion.
Macau Gaming Recovery: Macau's casino industry is showing signs of recovery with a 14.4% year-over-year increase in gross gaming revenues, driven by strong demand in the mass-market segment.
Growth in Sports Betting: The legalization of sports betting across various states in the U.S. is contributing to industry growth, with digital platforms gaining popularity among bettors.
Stock Performance and Recommendations: Despite the industry's challenges, stocks like Las Vegas Sands, Rush Street Interactive, and Brightstar Lottery are highlighted for their strong fundamentals and potential for growth, although the overall industry has underperformed compared to the S&P 500.
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Analyst Views on BRSL
Wall Street analysts forecast BRSL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BRSL is 19.33 USD with a low forecast of 18.00 USD and a high forecast of 21.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
1 Buy
2 Hold
0 Sell
Moderate Buy
Current: 14.120
Low
18.00
Averages
19.33
High
21.00
Current: 14.120
Low
18.00
Averages
19.33
High
21.00
About BRSL
Brightstar Lottery PLC, formerly International Game Technology PLC, is a global lottery company. The Company provides integrated solution OMNIA, that unites retail and digital lottery channels. Its technology solutions include retail solutions, digital solutions, and systems. Its retail terminals support all types of retailers with the camera technology in the smallest footprint, which includes Retail Terminals, Self-Service Vending, In-Lane Lottery Solutions, and LotteryLink. Its Retail Terminals include Retailer Pro S2 Lottery Terminal, Retailer Select Lottery Terminal, Retailer Vue Lottery Terminal, and Retailer to Go S2. Its Self-Service Vending includes GameTouch 28, GameTouch 20, and GameTouch Draw S2. Its digital solutions include Web and mobile solutions, digital systems and data platforms. Its lottery solution is a suite of lottery products and applications. Its instant ticket services are suppliers of instant games and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Brightstar Lottery PLC to Host Q4 2025 Earnings Call
- Earnings Call Schedule: Brightstar Lottery PLC will host a conference call on February 24, 2026, at 8:00 a.m. EST to discuss its Q4 and full-year 2025 results, aiming to provide investors with the latest financial insights to enhance transparency.
- Registration Process: Participants are encouraged to pre-register to receive a dial-in number and unique PIN, ensuring smooth access to the call and reflecting the company's commitment to investor communication.
- Webcast Availability: The call will feature a live, listen-only webcast available on Brightstar's Investor Relations website, enhancing information dissemination convenience, with a replay also accessible post-call for those unable to attend live.
- Company Overview: Brightstar Lottery PLC is a global leader in the lottery sector with approximately 6,000 employees, dedicated to delivering secure technology and reliable solutions, showcasing its expertise and market leadership in the lottery industry.
See More
Brightstar Signs Long-Term Contract with Wisconsin Lottery
- Contract Signing: Brightstar Lottery PLC's subsidiary has signed an eight-year long-term contract with the Wisconsin Lottery to modernize retail and digital solutions through its integrated lottery solution, OMNIA™, which is expected to significantly enhance lottery sales and player experiences.
- Technological Innovation: The new contract includes enhancements to the Wisconsin Lottery's mobile app and the provision of new retail equipment, such as the Retailer Pro S2 terminal and GameFlex 48 self-service vending machine, which will boost player engagement and improve convenience for retailers.
- Historical Partnership: Since 1988, Brightstar has supported the Wisconsin Lottery in generating over $20 billion in revenue, with the majority returned to winners and local communities, showcasing the success and trust built through their long-term collaboration.
- Market Leadership: Brightstar currently serves as the technology provider for 26 of the 46 lottery jurisdictions in the U.S., supporting nearly 90 lottery customers, thereby solidifying its leadership position in the global lottery market and is expected to further drive business growth.
See More
Brightstar Deploys Sales Wizard to Ontario Lottery Corporation
- Tool Deployment: Brightstar Lottery PLC announced the deployment of its cloud-based sales automation tool, Sales Wizard, to the Ontario Lottery and Gaming Corporation (OLG), aimed at enhancing sales representatives' efficiency during retail visits by providing actionable data insights.
- Integration Capability: Sales Wizard seamlessly integrates with OLG's central system, allowing the sales team to configure the tool flexibly to meet evolving business needs, thereby enhancing their competitive edge in the market.
- Global Retail Support: Currently, Sales Wizard supports over 148,000 retailers worldwide, providing data on sales, instant ticket inventory, and point-of-sale equipment, which helps lottery sales teams optimize their sales strategies and improve performance.
- Industry Leadership: As a primary technology provider in the global lottery sector, Brightstar serves nearly 90 lottery customers across six continents, further solidifying its leadership position in the lottery market.
See More
Brightstar Lottery PLC Shares Enter Oversold Territory with 6.18% Annual Dividend Yield
- Oversold Signal: Brightstar Lottery PLC's Relative Strength Index (RSI) has dropped to 29.8, indicating it has entered oversold territory below the 30 threshold, suggesting that recent selling pressure may be nearing exhaustion and presenting potential buying opportunities for investors.
- Dividend Yield: With a current share price of $14.25, BRSL's annualized dividend stands at $0.88, translating to an attractive annual yield of 6.18%, which appeals to income-seeking investors, particularly in light of the recent price decline.
- Market Comparison: Compared to the average RSI of 55.8 for other dividend stocks covered by Dividend Channel, BRSL's significantly lower RSI indicates that its stock may be undervalued, potentially drawing the attention of value investors looking for bargains.
- Investor Strategy: Investors should assess BRSL's dividend history to determine the likelihood of sustaining future dividends, especially in the context of the current oversold condition, which may influence investment decisions amid increasing market volatility.
See More
Brightstar Lottery Signs Six-Year Contract with California Lottery for Instant Ticket Services
- Long-Term Partnership Opportunity: Brightstar Lottery PLC's subsidiary has signed a six-year instant ticket printing and related services contract with the California Lottery, marking a renewed collaboration following competitive procurement, which is expected to drive growth for both parties.
- Integration of Technological Advantages: Under the agreement, the California Lottery will gain access to Brightstar's entire portfolio of instant ticket content and innovations, including top-performing games and the patented Infinity Instants™ printing technology, enhancing the competitiveness of lottery products in the market.
- Expanded Market Influence: As a primary technology provider serving nearly 90 lottery customers, the contract solidifies Brightstar's leading position in 26 of the 46 U.S. lottery jurisdictions, which is anticipated to enhance its influence in the global lottery market.
- Support for Educational Funding: Brightstar will continue to support the California Lottery's mission to generate supplemental funds for public education through the new contract, reflecting the company's commitment to social responsibility and value creation.
See More
Brightstar Lottery Signs 6-Year Contract with California Lottery for Instant Ticket Services
- Long-Term Partnership Opportunity: Brightstar Lottery PLC's subsidiary has signed a six-year instant ticket printing and related services contract with the California Lottery, marking a renewed collaboration following competitive procurement, which is expected to further solidify market position.
- Innovative Technology Utilization: Under the agreement, the California Lottery will gain access to Brightstar's entire portfolio of instant ticket content and innovations, including its patented Infinity Instants™ printing and design technology, which will enhance the diversity and appeal of lottery games.
- Increased Market Influence: Brightstar currently serves nearly 90 lottery customers globally, including 26 of the 46 lottery jurisdictions in the U.S., and this new contract will further expand its influence in the U.S. market, aiding the company in achieving higher revenue growth.
- Support for Educational Funding: Brightstar's COO Scott Gunn stated that this partnership will not only introduce new ticket offerings but also support the California Lottery's mission to generate supplemental funds for public education, reflecting the company's commitment to social responsibility.
See More
Brightstar Lottery PLC to Host Q4 2025 Earnings Call
- Earnings Call Schedule: Brightstar Lottery PLC will host a conference call on February 24, 2026, at 8:00 a.m. EST to discuss its Q4 and full-year 2025 results, aiming to provide investors with the latest financial insights to enhance transparency.
- Registration Process: Participants are encouraged to pre-register to receive a dial-in number and unique PIN, ensuring smooth access to the call and reflecting the company's commitment to investor communication.
- Webcast Availability: The call will feature a live, listen-only webcast available on Brightstar's Investor Relations website, enhancing information dissemination convenience, with a replay also accessible post-call for those unable to attend live.
- Company Overview: Brightstar Lottery PLC is a global leader in the lottery sector with approximately 6,000 employees, dedicated to delivering secure technology and reliable solutions, showcasing its expertise and market leadership in the lottery industry.
See More
Brightstar Signs Long-Term Contract with Wisconsin Lottery
- Contract Signing: Brightstar Lottery PLC's subsidiary has signed an eight-year long-term contract with the Wisconsin Lottery to modernize retail and digital solutions through its integrated lottery solution, OMNIA™, which is expected to significantly enhance lottery sales and player experiences.
- Technological Innovation: The new contract includes enhancements to the Wisconsin Lottery's mobile app and the provision of new retail equipment, such as the Retailer Pro S2 terminal and GameFlex 48 self-service vending machine, which will boost player engagement and improve convenience for retailers.
- Historical Partnership: Since 1988, Brightstar has supported the Wisconsin Lottery in generating over $20 billion in revenue, with the majority returned to winners and local communities, showcasing the success and trust built through their long-term collaboration.
- Market Leadership: Brightstar currently serves as the technology provider for 26 of the 46 lottery jurisdictions in the U.S., supporting nearly 90 lottery customers, thereby solidifying its leadership position in the global lottery market and is expected to further drive business growth.
See More
Brightstar Deploys Sales Wizard to Ontario Lottery Corporation
- Tool Deployment: Brightstar Lottery PLC announced the deployment of its cloud-based sales automation tool, Sales Wizard, to the Ontario Lottery and Gaming Corporation (OLG), aimed at enhancing sales representatives' efficiency during retail visits by providing actionable data insights.
- Integration Capability: Sales Wizard seamlessly integrates with OLG's central system, allowing the sales team to configure the tool flexibly to meet evolving business needs, thereby enhancing their competitive edge in the market.
- Global Retail Support: Currently, Sales Wizard supports over 148,000 retailers worldwide, providing data on sales, instant ticket inventory, and point-of-sale equipment, which helps lottery sales teams optimize their sales strategies and improve performance.
- Industry Leadership: As a primary technology provider in the global lottery sector, Brightstar serves nearly 90 lottery customers across six continents, further solidifying its leadership position in the lottery market.
See More
Brightstar Lottery PLC Shares Enter Oversold Territory with 6.18% Annual Dividend Yield
- Oversold Signal: Brightstar Lottery PLC's Relative Strength Index (RSI) has dropped to 29.8, indicating it has entered oversold territory below the 30 threshold, suggesting that recent selling pressure may be nearing exhaustion and presenting potential buying opportunities for investors.
- Dividend Yield: With a current share price of $14.25, BRSL's annualized dividend stands at $0.88, translating to an attractive annual yield of 6.18%, which appeals to income-seeking investors, particularly in light of the recent price decline.
- Market Comparison: Compared to the average RSI of 55.8 for other dividend stocks covered by Dividend Channel, BRSL's significantly lower RSI indicates that its stock may be undervalued, potentially drawing the attention of value investors looking for bargains.
- Investor Strategy: Investors should assess BRSL's dividend history to determine the likelihood of sustaining future dividends, especially in the context of the current oversold condition, which may influence investment decisions amid increasing market volatility.
See More
Brightstar Lottery Signs Six-Year Contract with California Lottery for Instant Ticket Services
- Long-Term Partnership Opportunity: Brightstar Lottery PLC's subsidiary has signed a six-year instant ticket printing and related services contract with the California Lottery, marking a renewed collaboration following competitive procurement, which is expected to drive growth for both parties.
- Integration of Technological Advantages: Under the agreement, the California Lottery will gain access to Brightstar's entire portfolio of instant ticket content and innovations, including top-performing games and the patented Infinity Instants™ printing technology, enhancing the competitiveness of lottery products in the market.
- Expanded Market Influence: As a primary technology provider serving nearly 90 lottery customers, the contract solidifies Brightstar's leading position in 26 of the 46 U.S. lottery jurisdictions, which is anticipated to enhance its influence in the global lottery market.
- Support for Educational Funding: Brightstar will continue to support the California Lottery's mission to generate supplemental funds for public education through the new contract, reflecting the company's commitment to social responsibility and value creation.
See More
Brightstar Lottery Signs 6-Year Contract with California Lottery for Instant Ticket Services
- Long-Term Partnership Opportunity: Brightstar Lottery PLC's subsidiary has signed a six-year instant ticket printing and related services contract with the California Lottery, marking a renewed collaboration following competitive procurement, which is expected to further solidify market position.
- Innovative Technology Utilization: Under the agreement, the California Lottery will gain access to Brightstar's entire portfolio of instant ticket content and innovations, including its patented Infinity Instants™ printing and design technology, which will enhance the diversity and appeal of lottery games.
- Increased Market Influence: Brightstar currently serves nearly 90 lottery customers globally, including 26 of the 46 lottery jurisdictions in the U.S., and this new contract will further expand its influence in the U.S. market, aiding the company in achieving higher revenue growth.
- Support for Educational Funding: Brightstar's COO Scott Gunn stated that this partnership will not only introduce new ticket offerings but also support the California Lottery's mission to generate supplemental funds for public education, reflecting the company's commitment to social responsibility.
See More
