WPP taps Microsoft exec Rose to rebuild ad group
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 10 2025
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Source: Reuters
New CEO Appointment: WPP has appointed Cindy Rose, a senior executive from Microsoft, as its new CEO effective September 1, following a significant profit warning that led to a drop in shares and the departure of outgoing CEO Mark Read.
Challenges Ahead: Rose will face challenges including loss of major accounts, reduced client spending, and the need to adapt to AI's impact on marketing, as WPP seeks to recover from recent setbacks and regain its position in the advertising industry.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
