World’s largest olive oil producer gives upbeat outlook after historic industry crisis

Industry Recovery: Deoleo's CEO reports that a significant olive harvest in Spain has led to improved market conditions and a 50% drop in raw material prices, signaling recovery from previous challenges faced by the olive oil industry.

Future Outlook: The company anticipates a balanced market with responsible pricing strategies, allowing for increased investment in advertising and marketing to maintain consumer engagement and promote olive oil as a staple product.