Woolworths expands Lower Shelf Price initiative to over 800 items

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Nov 12 2025

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Source: Yahoo Finance

Woolworths Price Initiative Expansion: Australian supermarket chain Woolworths has expanded its Lower Shelf Price initiative to include 130 additional products, totaling over 800 items, with an average price reduction of 12.6% since its launch in May.
Long-term Savings Commitment: The pricing commitment will last for at least six months starting November 2025, allowing customers to save up to A$289 ($188.74) on everyday essentials like olive oil and tuna.
Customer Feedback and Sales Growth: Woolworths' CEO noted positive customer feedback and increased sales of lower shelf price items, indicating that shoppers are responding well to the initiative.
Financial Performance: In the first quarter of fiscal year 2026, Woolworths reported a 2.7% growth in total group sales, reaching A$18.48 billion, largely driven by e-commerce.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.