Why Whirlpool's Margins Have Tailwinds Despite Memorial Day Promotions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 28 2025
0mins
Source: Benzinga
Whirlpool's Discounts and Analyst Rating: Goldman Sachs analyst Susan Maklari noted that Whirlpool Corp offered the lowest discounts during Memorial Day at 19%, while LG Electronics had the highest at 28%. Despite recent tariffs increasing appliance prices, higher promotions have somewhat mitigated this impact.
Market Outlook for Whirlpool: Maklari maintains a Buy rating with a price target of $100, suggesting that net pricing will positively influence Whirlpool's margins this year, although demand may remain weak due to macroeconomic volatility.
Analyst Views on WHR
Wall Street analysts forecast WHR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WHR is 64.50 USD with a low forecast of 51.00 USD and a high forecast of 78.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
2 Hold
2 Sell
Moderate Sell
Current: 89.660
Low
51.00
Averages
64.50
High
78.00
Current: 89.660
Low
51.00
Averages
64.50
High
78.00
About WHR
Whirlpool Corporation is a home appliance company. The Company is a manufacturer of kitchen and laundry appliances. Its segments include Major Domestic Appliances (MDA) North America; MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop, and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag, and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names. In SDA Global, the Company markets the appliances under the KitchenAid brand name to retailers, distributors, and to consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
