Whirlpool's Concerns: Whirlpool Corp is raising alarms with the Trump administration about widespread tariff evasion by foreign competitors, claiming that many overseas manufacturers are undervaluing their imports to avoid tariffs, which undermines U.S. manufacturing.
Data Discrepancies: A review of federal import data shows significant drops in declared customs values for various appliances, while retail prices have not decreased correspondingly, leading Whirlpool to suspect companies like Samsung and LG of undervaluation.
Government Response: The Trump administration has committed to addressing trade fraud, with the Justice Department forming a task force to investigate tariff evasion, although some experts suggest that data-entry errors may also account for the discrepancies.
Whirlpool's Financial Performance: In July, Whirlpool reported lower-than-expected earnings and sales, prompting the company to revise its earnings guidance downward, while its stock saw a slight increase in premarket trading.
Wall Street analysts forecast WHR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WHR is 64.50 USD with a low forecast of 51.00 USD and a high forecast of 78.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
Wall Street analysts forecast WHR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WHR is 64.50 USD with a low forecast of 51.00 USD and a high forecast of 78.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
0 Buy
2 Hold
2 Sell
Moderate Sell
Current: 89.660
Low
51.00
Averages
64.50
High
78.00
Current: 89.660
Low
51.00
Averages
64.50
High
78.00
BofA
BofA
Underperform
downgrade
$70 -> $60
2025-10-29
Reason
BofA
BofA
Price Target
$70 -> $60
AI Analysis
2025-10-29
downgrade
Underperform
Reason
BofA lowered the firm's price target on Whirlpool to $60 from $70 and keeps an Underperform rating on the shares after the company reported Q3 adjusted EBIT of $180M and cut 2025 adjusted EBIT guidance to about $800M from $900M and free cash flow guidance to about $200M from $400M. Following the Q3 report, the firm lowers its 2025 and 2026 EBITDA forecasts by 8% and 6%, respectively, to reflect a weaker gross margin outlook.
RBC Capital
Underperform
downgrade
$63 -> $51
2025-10-29
Reason
RBC Capital
Price Target
$63 -> $51
2025-10-29
downgrade
Underperform
Reason
RBC Capital lowered the firm's price target on Whirlpool to $51 from $63 and keeps an Underperform rating on the shares after its "weak" Q3 operating earnings and Q4 guide. The company saw more resilient volumes, but this came at the cost of margin, with the net impact driving RBC's estimates lower, the analyst tells investors in a research note. RBC is cutting its FY26 EPS view to $6.20 from $7.40.
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Stifel
W. Andrew Carter
Hold
downgrade
$80 -> $69
2025-10-29
Reason
Stifel
W. Andrew Carter
Price Target
$80 -> $69
2025-10-29
downgrade
Hold
Reason
Stifel analyst W. Andrew Carter lowered the firm's price target on Whirlpool to $69 from $80 and keeps a Hold rating on the shares. The firm was "surprised at the positive reaction" in shares post-earnings, even considering the "overwhelming negative sentiment heading into the quarter," telling investors that it views the Q3 report as "not a clearing event but instead illuminating a significantly more challenging backdrop versus our previous expectations."
Loop Capital
Hold
initiated
$88
2025-08-04
Reason
Loop Capital
Price Target
$88
2025-08-04
initiated
Hold
Reason
Loop Capital assumed coverage of Whirlpool with a Hold rating and $88 price target. The firm is citing the pending improved visibility into demand and mix headwinds that are expected to continue through the second half of the year for its neutral stance, the analyst tells investors in a research note. Loop adds however that Whirlpool has a number of future potential catalysts for patient long-term investors, including its U.S.-based manufacturing footprint that makes the company a primary beneficiary of the Trump Administration's new tariff and trade policies.
About WHR
Whirlpool Corporation is a home appliance company. The Company is a manufacturer of kitchen and laundry appliances. Its segments include Major Domestic Appliances (MDA) North America; MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop, and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag, and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names. In SDA Global, the Company markets the appliances under the KitchenAid brand name to retailers, distributors, and to consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
