WHEELS UP NAMES BEN GRIFFIN AS NEW BRAND AMBASSADOR
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
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Source: moomoo
- Announcement of Brand Ambassador: Wheels Up has appointed Ben Griffin as their new brand ambassador.
- Role and Responsibilities: In his role, Griffin will represent the company and engage with clients and partners to enhance brand visibility.
- Background of Ben Griffin: Griffin is recognized for his expertise and experience in the aviation industry, making him a valuable asset for Wheels Up.
- Company Goals: The appointment aligns with Wheels Up's strategy to strengthen its market presence and connect with a broader audience.
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About UP
Wheels Up Experience Inc. is a provider of on-demand private aviation in the United States. The Company offers a complete global aviation solution with a large and diverse fleet and a global network of safety-vetted charter operators. Its offering is delivered through a mix of its member programs and charter solutions that utilize its owned and leased aircraft fleet and an asset-light charter model to deliver a range of global travel alternatives. In addition, its partnership with Delta Air Lines, Inc. (Delta) provides its members and customers with an offering across both private and premium commercial travel. In addition to its Wheels Up Membership and Wheels Up Charter offerings, it provides wholesale charter services to customers, such as charter flight brokers and third-party operators. It offers group charter flights, cargo flights, maintenance, repair and operations services (MRO), fixed-base operator (FBO) services, safety and security services, and special missions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Wheels Up Launches Integrated Aviation Engagement Model
- Market Model Integration: Wheels Up launches a new customer engagement model in partnership with Delta Air Lines, integrating private aviation membership, charter, and group charter services to enhance customer experience and deliver personalized solutions.
- Brand Unification: The company consolidates the Wheels Up and Air Partner brands into a single organizational structure, eliminating previously separate sales and service teams, thereby improving operational efficiency and strengthening customer relationship management.
- Customer Service Optimization: Under the new model, customers are paired with dedicated sales and service teams responsible for support throughout every phase of their journey, ensuring consistent high-quality service that enhances customer satisfaction and loyalty.
- Global Expansion Plan: All U.S. private jet and group charter services will now operate under the Wheels Up brand, with plans to expand to the U.K. and other regions in the coming months, thereby strengthening the company's competitive position in the global aviation market.
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Wheels Up Launches Integrated Aviation Engagement Model
- Market Model Integration: Wheels Up has launched a personalized customer engagement model by integrating its global aviation platform, aimed at enhancing customer experience and strengthening market competitiveness.
- Brand Unification: The company has consolidated all customer services under a single brand, streamlining sales, marketing, and service processes, thereby improving operational efficiency and increasing customer satisfaction.
- Strategic Partnership: The collaboration with Delta Air Lines enables Wheels Up to offer a more comprehensive suite of aviation solutions, further solidifying its leadership position in the private aviation market.
- Team Collaboration Enhancement: Under the new structure, customers are paired with dedicated sales and service teams to ensure consistent high-quality service throughout every journey, thereby enhancing customer loyalty.
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