What’s Causing Overnight Movement in Honest Company (HNST) Shares?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 06 2025
0mins
Source: Benzinga
Stock Performance: The Honest Company Inc. (HNST) shares fell 15.46% to $2.79 after reporting a 6.7% decline in Q3 revenue, with a year-to-date drop of 51.4%.
Financial Results: The company reported $93 million in revenue for Q3, with organic revenue down 4.7% and a gross margin decrease to 37.3%. Net income rose to $758,000, while adjusted EBITDA was positive at $3.52 million.
Transformation Plan: The Honest Company announced its "Transformation 2.0" plan, which includes closing non-strategic categories and channels to focus on core products and improve profitability.
Market Outlook: CEO Carla Vernón acknowledged the softer revenue but highlighted profitability improvements, emphasizing the need to reduce complexity and sharpen focus on key product categories.
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Analyst Views on HNST
Wall Street analysts forecast HNST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HNST is 3.83 USD with a low forecast of 3.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
3 Hold
0 Sell
Moderate Buy
Current: 2.430
Low
3.00
Averages
3.83
High
6.00
Current: 2.430
Low
3.00
Averages
3.83
High
6.00
About HNST
The Honest Company, Inc. is a personal care company focused on creating cleanly-formulated and sustainably designed products. It offers personal care products, including diapers, wipes and adult facial care (including skin and color cosmetics). Primary components of its diapers include responsibly sourced, plant-based fluff pulp and other plant-derived materials. Its diapers have a modern and efficient design that uses less material. Its Clean Conscious wipes are compostable and plant-based, made with over 99% water and gentle on sensitive skin. It has a line of bath and body care products for babies, and adult facial care products designed for a range of skin types and concerns. Its ingredients and formulas are toxicologist-audited for potential health concerns. It offers baby clothing made with organic cotton, family flushable wipes, sanitizing wipes and hand sanitizer made with plant-based ingredients. Its distribution network includes two warehouses in Nevada and Pennsylvania.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
JPMorgan Downgrades CENTA and HNST Ratings, Mixed Outlook Ahead of Earnings
- Rating Downgrade: JPMorgan downgraded Central Garden & Pet (CENTA) from Neutral to Underweight due to subdued demand in the pet category, projecting low single-digit sales and EPS growth, which reflects the company's reliance on the U.S. consumer and market uncertainties.
- Increased Competitive Pressure: The firm issued a double downgrade for The Honest Company (HNST) from Overweight to Underweight, primarily due to heightened competition in the diaper market, which is expected to necessitate increased price promotions to maintain market share, impacting profitability.
- Market Reaction: Following the downgrades, CENTA shares fell 3.3% in early Friday afternoon trading, while HNST shares dropped 3.1%, indicating heightened investor concerns about future performance and reflecting a cautious sentiment towards household personal care stocks.
- Strategic Adjustments: The Honest Company is implementing a new productivity program that involves exiting lower-margin, non-strategic categories and channels, which, while aimed at improving efficiency, also necessitates finding new revenue sources to offset potential income losses, increasing future growth uncertainties.
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The Honest Company Executives to Attend Northland Growth Conference 2025
- Executive Participation: The Honest Company's CEO Carla Vernón, CFO Curtiss Bruce, and Head of Investor Relations Elizabeth Bouquard will attend the Northland Growth Conference on December 16, 2025, aiming to communicate the company's sustainable development strategies to investors.
- Brand Mission Reinforcement: Since its founding in 2012, The Honest Company has been dedicated to challenging industry ideals through the Honest brand and Honest Standard, promoting clean formulations and sustainable designs in personal care products, thereby strengthening its market position.
- Product Diversification: The Honest Company's product range spans diapers, wipes, baby care, beauty, apparel, household care, and wellness, showcasing its extensive influence and market penetration in the personal care sector.
- Investor Relations Enhancement: This conference provides the company with a direct communication platform with investors, aiming to enhance transparency and trust, which could potentially attract more investor attention and support for the company's long-term growth.
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