'We won't be shy': How European companies are raising prices on American customers over U.S. tariffs

Price Increases Due to Tariffs: European companies, including Safran, EssilorLuxottica, and Assa Abloy, are raising prices for U.S. consumers on various products like jet engines, sunglasses, and locks in response to U.S. import tariffs, with some companies implementing increases of up to 10%.

Strategic Adjustments: Many firms are not only increasing prices but also adjusting their supply chains, such as relocating production from China to other countries, to mitigate the impact of tariffs and maintain profit margins.