Wary of sticker shock, retailers clash with brands on price hikes

Retailers vs. Consumer Brands: Big retailers are clashing with consumer brand producers over rising costs due to tariffs and inflation, leading to contentious pricing negotiations that have affected sales for brands like Beiersdorf and Heineken.

Shift Towards Own-Brand Products: Retailers are increasingly focusing on developing own-brand alternatives to big-name products, as they seek to maintain margins and respond to consumer price sensitivity, while also forming alliances to strengthen their negotiating power against manufacturers.