Varsity Spirit Partners with Scripps for Exclusive Pro Cheer League Broadcast
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 19 2025
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Source: Newsfilter
- Exclusive Broadcast Agreement: Varsity Spirit has secured a multi-year exclusive deal with Scripps Sports to broadcast all five inaugural Pro Cheer League events live on ION, reaching every U.S. TV household, marking a historic entry of professional sports into cheerleading.
- Event Schedule: The Pro Cheer League will kick off on January 16, 2026, in Indianapolis and culminate with the championship finals on March 27 in Nashville, featuring high-energy performances and skill challenges that promise to captivate audiences and elevate the sport's profile.
- Market Expansion: This partnership not only provides a national platform for athletes and fans but also aims to inspire a new generation of athletes to pursue professional careers, thereby fostering the growth of cheerleading as a recognized sport.
- Content Richness: The agreement, coordinated with partners like Paramount Global Content Distribution, emphasizes delivering dynamic, fan-focused experiences through live matches and unscripted content, ensuring viewers remain engaged throughout the season.
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Analyst Views on SSP
Wall Street analysts forecast SSP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SSP is 7.00 USD with a low forecast of 3.00 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.360
Low
3.00
Averages
7.00
High
10.00
Current: 3.360
Low
3.00
Averages
7.00
High
10.00
About SSP
The E.W. Scripps Company is a diverse media enterprise that serves audiences and businesses through a portfolio of more than 60 local television stations in more than 40 markets and national news and entertainment networks. Its Local Media segment includes more than 60 local television stations and their related digital operations. Its television station group includes approximately 25% of the nation’s television households and includes 18 ABC affiliates, 11 NBC affiliates, nine CBS affiliates and four FOX affiliates. It also has seven CW affiliates-four on full power stations and three on multicast; seven independent stations and 10 additional low power stations. Its Scripps Networks segment includes national news outlets Scripps News and Court TV, as well as entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. The networks reach nearly every United States television home through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Ongoing Recognition: This marks the third duPont-Columbia Award for the WXYZ team, reinforcing Scripps' leadership in delivering quality, objective local journalism and its commitment to serving communities effectively.
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