USANA Health Sciences (USNA) Projects $925 Million in 2025 Sales, $1 Billion Outlook for 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
Source: NASDAQ.COM
- Sales Guidance Upgrade: USANA anticipates consolidated net sales of approximately $925 million for fiscal 2025, surpassing its previous guidance of $920 million, indicating strong market performance and growth potential.
- 2026 Outlook: The company issues its initial net sales outlook for fiscal 2026, projecting a range of $925 million to $1 billion, reflecting confidence in future growth and optimistic market demand.
- Rise Wellness Growth: USANA's Rise Wellness segment experienced significant year-over-year net sales growth in 2025 and is expected to accelerate in 2026, further solidifying its position in the health products market.
- Operating Margin Expectations: The Rise Wellness business is projected to reach breakeven operating margins in fiscal 2026, indicating that the company's efforts in cost control and profitability enhancement are beginning to yield results.
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Analyst Views on USNA
Wall Street analysts forecast USNA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for USNA is 39.00 USD with a low forecast of 39.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
0 Buy
1 Hold
0 Sell
Hold
Current: 21.370
Low
39.00
Averages
39.00
High
39.00
Current: 21.370
Low
39.00
Averages
39.00
High
39.00
About USNA
USANA Health Sciences, Inc. and subsidiaries is a global nutrition, personal health and wellness company that develops and manufactures science-based nutritional and personal care products. Its segments include Direct selling and Hiya direct-to-consumer. The Direct Selling segment develops and manufactures science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets worldwide that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a provider of children’s health and wellness products in the United States that are distributed through the direct-to-consumer channel. Its product line includes USANA Nutritionals Optimizers, Essentials/CellSentials, and Foods. USANA Nutritionals Optimizers products include Proflavanol, CoQuinone 30, and BiOmega-3. Essentials/CellSentials products include USANA CellSentials and HealthPak 100.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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