USA TODAY Integrates Taboola's DeeperDive AI Answer Engine for Every Audience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 15 2025
0mins
Source: Newsfilter
Introduction of DeeperDive: Gannett Co., Inc. has launched DeeperDive, a Gen AI answer engine developed by Taboola, on USA TODAY, enhancing user engagement for over 195 million monthly visitors by providing AI-generated responses and real-time content from trusted journalism.
Impact on Advertising and Reader Engagement: The integration of DeeperDive is expected to improve advertising revenue through curated ads and increased reader engagement, with plans to introduce tailored purchasing opportunities for users based on their interests.
Analyst Views on TBLA
Wall Street analysts forecast TBLA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TBLA is 4.80 USD with a low forecast of 4.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 4.140
Low
4.00
Averages
4.80
High
6.00
Current: 4.140
Low
4.00
Averages
4.80
High
6.00
About TBLA
Taboola.com Ltd. is a technology company that powers recommendations across the Open Web with an artificial intelligence (AI)-based, algorithmic engine. It partners with Websites, devices, and mobile apps (collectively referred to as digital properties), to recommend editorial content and advertisements on the Open Web. Digital properties use the Company’s technology platforms to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It empowers advertisers to leverage its proprietary AI-powered recommendation platform to reach targeted audiences utilizing effective, native ad-formats across digital properties. As part of the Company's E-Commerce offerings, it also syndicates its retailer advertisers’ monetized product listings and links (clickable advertisements) into commerce content-oriented consumer experiences on both the Open Web and within the dominant traditional ad platforms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
