US Auto Market Poised for Strong August Sales

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Aug 27 2025

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Source: Yahoo Finance

Sales Forecast: Total US new light vehicle sales for August 2025 are projected to reach 1,483,000, marking an 8.2% increase from the previous year.
Influencing Factors: The expected rise in sales is influenced by expiring federal EV credits, Labor Day weekend promotions, low lease returns, and a significant increase in fleet deliveries.
Electric Vehicle Market: The retail share of electric vehicles (EVs) is anticipated to hit a record high of 12.0% in August, driven by consumers rushing to purchase before the credit expiration.
Average Transaction Price: The average retail transaction price for new vehicles is forecasted to be $44,750, reflecting a 2.2% increase compared to August 2024.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

US Auto Market Poised for Strong August Sales

About the author

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