US Tariffs Continue to Cause Significant Challenges for Japan's Small Automakers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 05 2025
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Source: Reuters
Tariff Reduction Impact: President Trump reduced U.S. tariffs on Japanese cars from 27.5% to 15%, providing some relief to Japanese automakers, but smaller companies like Mitsubishi, Mazda, and Subaru still face significant challenges in the U.S. market.
Market Adjustments and Strategies: Smaller automakers may need to raise prices, reduce model offerings, or collaborate with larger companies like Toyota to maintain competitiveness, while U.S. consumers might shift towards used vehicles due to rising new car prices.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
