U.S. Automotive Brand Loyalty Reaches 51.4% Amid Rising Prices and EV Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Source: Newsfilter
- Steady Brand Loyalty: According to LexisNexis, U.S. automotive brand loyalty held steady at 51.4% in 2025, rising 0.4 percentage points year-over-year, indicating sustained consumer preference despite challenges from high vehicle prices and expanding EV options.
- Toyota Leads the Market: Toyota topped the industry with a 60.2% loyalty rate in 2025, bolstered by strong retention among hybrid owners, demonstrating the brand's continued appeal in a competitive landscape.
- Declining EV Loyalty: Tesla's loyalty rate fell to 55.9% in 2025, reflecting a shift as consumers explore a wider array of electric vehicle options, intensifying competition and putting pressure on brand loyalty.
- Changing Purchase Environment: With average new vehicle prices exceeding $50,000 and incentives dropping to 6.7% of transaction prices, these factors significantly impact consumer purchasing decisions, potentially affecting future brand loyalty.
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Analyst Views on RELX
Wall Street analysts forecast RELX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RELX is 60.54 USD with a low forecast of 60.54 USD and a high forecast of 60.54 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 37.380
Low
60.54
Averages
60.54
High
60.54
Current: 37.380
Low
60.54
Averages
60.54
High
60.54
About RELX
RELX PLC is a United Kingdom-based global provider of information-based analytics and decision tools for professional and business customers. The Company operates in four market segments: Risk; Scientific, Technical & Medical; Legal, and Exhibitions. The Risk segment provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. The Scientific, Technical & Medical segment helps researchers and healthcare professionals advance science and improve health outcomes by combining high-quality scientific and medical information. The Legal segment provides legal, regulatory and business information and analytics. The Exhibitions segment combines industry expertise with data and digital tools to help customers connect face-to-face and digitally, learn about markets, source products and complete transactions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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