Under Armour Major Shareholder Acquires 2.64 Million Shares
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 01 2026
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Should l Buy UA?
Source: Fool
- Transaction Scale: Under Armour's major shareholder, V. Prem Et Al Watsa, purchased 2.64 million shares between January 27 and 28 for approximately $16.4 million, representing only 4.2% of his total indirect holdings, indicating a cautious outlook despite the significant investment.
- Poor Financial Performance: The company reported a negative net income of $87.65 million over the past year and has struggled for four consecutive years, raising concerns about its future profitability and market competitiveness for potential investors.
- Executive Turnover Impact: The departure of Under Armour's Chief Product Officer effective February 2 adds to the ongoing issue of executive turnover, which may hinder the execution of product strategies and negatively affect market performance.
- Brand Endorsement Loss: The failure to re-sign NBA legend Steph Curry for a brand deal represents one of the company's largest losses in history, potentially damaging its brand image and weakening its competitive position in the athletic apparel market.
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Analyst Views on UA
About UA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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