Under Armour Major Shareholder Acquires 2.64 Million Shares
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: Fool
- Transaction Scale: Under Armour's major shareholder, V. Prem Et Al Watsa, purchased 2.64 million shares between January 27 and 28 for approximately $16.4 million, representing only 4.2% of his total indirect holdings, indicating a cautious outlook despite the significant investment.
- Poor Financial Performance: The company reported a negative net income of $87.65 million over the past year and has struggled for four consecutive years, raising concerns about its future profitability and market competitiveness for potential investors.
- Executive Turnover Impact: The departure of Under Armour's Chief Product Officer effective February 2 adds to the ongoing issue of executive turnover, which may hinder the execution of product strategies and negatively affect market performance.
- Brand Endorsement Loss: The failure to re-sign NBA legend Steph Curry for a brand deal represents one of the company's largest losses in history, potentially damaging its brand image and weakening its competitive position in the athletic apparel market.
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About UA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Under Armour Major Shareholder Acquires 2.64 Million Shares
- Transaction Scale: Under Armour's major shareholder, V. Prem Et Al Watsa, purchased 2.64 million shares between January 27 and 28 for approximately $16.4 million, representing only 4.2% of his total indirect holdings, indicating a cautious outlook despite the significant investment.
- Poor Financial Performance: The company reported a negative net income of $87.65 million over the past year and has struggled for four consecutive years, raising concerns about its future profitability and market competitiveness for potential investors.
- Executive Turnover Impact: The departure of Under Armour's Chief Product Officer effective February 2 adds to the ongoing issue of executive turnover, which may hinder the execution of product strategies and negatively affect market performance.
- Brand Endorsement Loss: The failure to re-sign NBA legend Steph Curry for a brand deal represents one of the company's largest losses in history, potentially damaging its brand image and weakening its competitive position in the athletic apparel market.
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Under Armour Major Shareholder Acquires 2.6 Million Shares
- Major Shareholder Acquisition: Under Armour's 10% owner, V. Prem Et Al Watsa, purchased 2.6 million shares in open-market transactions on January 27 and 28, 2026, for approximately $16.4 million, indicating confidence in the company's future despite ongoing challenges.
- Legal Setback: On January 20, 2026, Under Armour faced a legal defeat when a court ruled that it could not access a previously awarded $100 million Directors & Officers insurance claim, which may further strain the company's financial situation.
- Executive Departure: The Chief Product Officer of Under Armour announced their departure effective February 2, 2026, exacerbating the company's ongoing executive turnover issues, and the lack of a stable product strategy leader could impact market competitiveness.
- Brand Endorsement Loss: Under Armour's failure to re-sign NBA legend Steph Curry to a brand deal in November 2025 marked one of the company's biggest losses in history, reflecting difficulties in attracting top athletes and potentially affecting future market performance.
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