Trump Family-Associated WLFI Struggles at Launch — A Comparison with Memecoins Inspired by the President and First Lady Melania

Written by Emily J. Thompson, Senior Investment Analyst

Source: benzinga_crypto

Updated: Sep 06 2025

0mins

Source: benzinga_crypto

Trading Debut of WLFI Token: The World Liberty Financial (WLFI) token has launched, drawing attention to other Trump family-affiliated cryptocurrencies like TRUMP and MELANIA, which saw significant initial valuations but have since plummeted.
Performance of Trump Family Tokens: TRUMP reached a peak valuation of nearly $75 billion shortly after launch but has since dropped 89%, while MELANIA has fallen 98.5% from its all-time high, indicating a volatile market for these meme coins.
Current Status of WLFI: WLFI started trading at $0.228, peaked at $0.46, but has since declined by 50%, with its current price at $0.1844, suggesting a challenging market environment for new tokens.
Investment Risks: The article emphasizes that investing in meme coins is highly speculative, often lacking intrinsic value and heavily influenced by market sentiment and celebrity endorsements.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Trump Family-Associated WLFI Struggles at Launch — A Comparison with Memecoins Inspired by the President and First Lady Melania

About the author

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