TruGolf Transforms the Driving Range Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 05 2025
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Source: Newsfilter
Introduction of TruGolf Range: TruGolf Holdings Inc. has announced the TruGolf Range, a next-generation indoor golf practice platform that combines realism, data analytics, and efficient design, set to debut at the 2026 PGA Show in Orlando, Florida.
Innovative Features: The TruGolf Range offers immersive practice environments with advanced analytics, allowing golfers to receive real-time feedback on their performance, enhancing training efficiency and engagement.
Business Transformation: This indoor range model aims to reduce operational costs for golf courses by eliminating outdoor maintenance expenses, while also increasing revenue potential through higher utilization and innovative business practices.
Sustainability and Accessibility: TruGolf Range promotes sustainability by reducing water usage and can operate unmanned, providing year-round access for golfers and creating new revenue streams for facility owners.
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Analyst Views on TRUG
About TRUG
TruGolf Holdings, Inc. is a golf technology company. The Company is engaged in creating indoor golf software and hardware and is focused on both the residential and commercial golf simulation industries. It designs, develops, manufactures and sells golf simulators for residential and commercial applications. It offers portable, professional, commercial and custom simulators. In addition to bundling its software with its simulators, it offers its E6 Connect and E6 Apex software as well as other gaming software on a standalone basis. Its indoor golf simulators include complete, permanent enclosures, including three high-speed cameras to capture ball flight with high accuracy. The Vista Series are portable indoor golf simulators. It offers commercial software and hardware solutions, working with its commercial customers to help design their facilities and find the right audio/video solutions for their customers. The Company also offers custom indoor golf simulation products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Flagship Store Opening: Ali will establish a TruGolf Links flagship location in Tinley Park, driving rapid brand expansion in the Chicago area by recruiting franchisees and providing onsite support to meet the growing demand for golf.
- Community Engagement: With over a decade of experience in delivering data-driven solutions to small and mid-sized businesses, Ali's involvement will strengthen TruGolf Links' community ties and brand recognition in the local market.
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TruGolf Holdings Inc. to Showcase New Technologies and AI Coach at 2026 PGA Show
- Event Participation: TruGolf will participate in the 2026 PGA Show from January 20-23, showcasing its latest golf simulator and commercial range technologies, which is expected to attract significant customer interest and drive sales growth.
- Innovative Product: TruGolf RANGE allows seven players to practice simultaneously on a single screen, offering advanced analytics like slow-motion replay and ball flight data, aimed at enhancing customer experience and promoting repeat play.
- AI Coaching Feature: The newly introduced TruGolf AI Coach will analyze players' shot data to provide easy-to-follow improvement insights, helping golfers enhance their skills more quickly and strengthening market competitiveness.
- Share Repurchase Program: TruGolf has commenced open market purchases of Class A common stock under SEC rules, reflecting the company's strong capital position and confidence in its long-term strategy, which is expected to enhance shareholder value.
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