Trinchero Purchases Mumm Napa from Pernod Ricard

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Dec 17 2025

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Source: Yahoo Finance

Acquisition Details: Trinchero Family Wine & Spirits has acquired US sparkling-wine assets from Pernod Ricard, including the Mumm Sparkling, Mumm Napa, and DVX brands, allowing Trinchero to manufacture and distribute these wines in the US and select international markets.
Strategic Importance: The acquisition is seen as a significant addition to Trinchero's portfolio, enhancing its distribution strength and brand equity, particularly with Mumm Napa's established consumer base and diverse product offerings.
Pernod Ricard's Focus: The sale aligns with Pernod Ricard's strategy to concentrate on its premium international spirits and Champagne brands, following a trend of divesting non-core assets.
Transaction Timeline: The deal is expected to close in spring, with Pernod Ricard having previously sold other assets this year, indicating a broader strategy of portfolio optimization.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.