Toyota Tacoma Wins Truck of Texas for Second Consecutive Year
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 18h ago
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Source: PRnewswire
- Back-to-Back Awards: The Toyota Tacoma has won the 'Truck of Texas' title for the second consecutive year at the Texas Auto Writers Association's annual Truck Rodeo, highlighting its leadership in the midsize pickup market and enhancing Toyota's brand influence.
- Sales Performance: In 2025, Tacoma achieved its best sales year ever, maintaining its status as the most popular midsize pickup in the U.S. for 21 consecutive years, reflecting strong market demand and consumer loyalty.
- Powertrain Upgrade: The fourth-generation Tacoma features the i-FORCE MAX hybrid powertrain, delivering up to 326 horsepower and 465 lb-ft of torque, representing a 75% increase in torque compared to the previous generation, thereby enhancing vehicle performance and competitiveness.
- Enhanced Off-Road Capability: The new TRD Pro and Trailhunter grades are designed for off-roading, featuring the segment-first IsoDynamic Performance Seat and the latest integrated off-road equipment, significantly improving driving control and comfort to meet the needs of off-road enthusiasts.
Analyst Views on TM
About TM
Toyota Motor Corp is a Japan-based company mainly engaged in the automotive business, as well as financial services and other businesses. It operates through three business segments. The Automotive segment designs, manufactures, and sells automobiles, including sedans, minivans, compact cars, sport utility vehicles (SUVs), and trucks, as well as related parts and accessories. The Financial Services segment provides financing and vehicle leasing services to complement the sales of automobiles and other products manufactured by itself and its affiliates. The Other segment engages in information and communications services. It also oversees manufacturing and sales companies, conducts public relations and research activities, oversees financial companies, and develops various mobility products, primarily software.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
