Toyoda Gosei Unveils "METEOCOAT" Painting Technology for Enhanced Offroad Vehicle Aesthetics

Written by Emily J. Thompson, Senior Investment Analyst

Source: Businesswire

Updated: Aug 26 2025

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Source: Businesswire

Product Development: Toyoda Gosei Co., Ltd. has introduced "METEOCOAT," a new coating technology that adds uneven texture to painted plastic surfaces for automotive exterior parts.
Durability Features: METEOCOAT is designed with a rugged texture that minimizes the visibility of scratches, making it particularly suitable for offroad vehicles used on unpaved roads.
Customization Options: The product offers various sizes of surface protrusions and color variations, catering to diverse consumer preferences for vehicle aesthetics.
Market Expansion: The company plans to promote METEOCOAT as an option for customers looking to customize their vehicles at the time of purchase, having already been utilized in a Toyota vehicle for the Asia Cross Country Rally 2025.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Toyoda Gosei Unveils "METEOCOAT" Painting Technology for Enhanced Offroad Vehicle Aesthetics

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