Top Rolex dealer says more women, young people are buying luxury watches
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 04 2024
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Source: Yahoo Finance
- Watches of Switzerland Demographics: Watches of Switzerland notes an increase in women and young buyers for luxury timepieces.
- Women's Preferences: Women are opting for men's watches like Rolex Daytona and Submariner, leading to brands offering more unisex options.
- Supply Challenges with Rolex: Despite high demand, supply from Rolex remains a challenge for the retailer.
- Younger Buyers and Cryptocurrency: Younger buyers, including those invested in cryptocurrencies, are driving up values of luxury watches in the secondhand market.
- CPO Business Growth: Younger buyers are also fueling the retailer's certified pre-owned business, appreciating the history and sustainability aspect of pre-owned items.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
