This Year's Holiday Shoppers Split into Two Groups: Big Spenders and Budget-Conscious Buyers.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 26 2025
0mins
Source: Barron's
- Thanksgiving Reflection: Americans are taking a moment to reflect on gratitude during the Thanksgiving holiday.
- Holiday Shopping Divide: The upcoming holiday shopping season is highlighting economic disparities, with a clear divide between those who can afford to spend and those who cannot.
Analyst Views on KSS
Wall Street analysts forecast KSS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KSS is 19.75 USD with a low forecast of 7.00 USD and a high forecast of 25.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
1 Buy
7 Hold
5 Sell
Moderate Sell
Current: 17.750
Low
7.00
Averages
19.75
High
25.00
Current: 17.750
Low
7.00
Averages
19.75
High
25.00
About KSS
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,100 stores and a Website www.Kohls.com. The Company’s Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. The Company’s Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise, which is available in the Company’s stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available only at Kohl's. Its private portfolio includes established brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and nationally recognized brands such as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








