The Singing Machine Company, Inc. (MICS) Q2 2024 Earnings Call Transcript
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 19 2024
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Should l Buy ?
Source: SeekingAlpha
Financial and Performance Report
- Net sales for the three months ended June 30, 2024, decreased to approximately $2,440,000 million from approximately $2,625,000, representing a decrease of approximately $185,000 as compared to the three months ended June 30, 2023.
- Gross profit for the three months ended June 30, 2024 decreased to approximately $324,000 from approximately $529,000, representing a decrease of approximately $205,000, 38.8% as compared to the three months ended June 30, 2023.
- Gross margins for the three months ended June 30, 2024 were 13.3% as compared to 20.2% for the three months ended June 30, 2023.
- Total operating expenses increased to approximately $6,478,000 million compared to approximately $2,960,000 during the three months ended June 30, 2023.
Operational Highlights
- Bernardo Melo, Chief Revenue Officer, highlighted the upcoming holiday season plans, including a focus on WiFi enabled models and digital offerings.
- A brand-new WiFi model is being introduced at Sam's Club, partnered with Apple Music, Spotify, Pandora, Amazon Prime, and YouTube.
- The company is reducing the number of offerings in 2025 and focusing on launching mostly WiFi enabled models.
Product and Service Updates
- A Sesame Street Karaoke plus line has been launched, including characters Elmo, Abby, and Cookie Monster, with plans to expand in 2025.
- A TikTok shop with four concentrated items has been successfully launched, with increased marketing efforts towards TikTok and meta platforms for higher sales.
Future Outlook and Guidance
- The company is shifting towards integrated microphone devices for the automotive and connected TV markets for higher margins and growth opportunities.
- Singing Machine is expanding into the automotive market by introducing Karaoke microphones to integrate into in-car entertainment systems.
- Vivek Sehgal, SemiCab's Chief Product Officer, highlighted the company's focus on disrupting the global freight industry with AI technology.
- SemiCab attained 90% efficiency, reducing empty miles from one out of every three miles to one out of every 10 miles.
- Singing Machine sees SemiCab as an opportunity to create higher shareholder value and unlock growth potential for the company in the future.
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About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.


