The Bentley chief tasked with saving gas-guzzling Aston Martin from electric death

Adrian Hallmark's New Role: Adrian Hallmark has transitioned from Bentley Motors to become the CEO of Aston Martin Lagonda, facing significant challenges including elevating the brand's status in the supercar market and navigating the shift towards electric vehicles without the support of a major automotive group.

Strategic Changes at Aston Martin: Under Hallmark's leadership, Aston Martin aims to increase its average selling price while focusing on luxury offerings rather than volume sales, amidst a backdrop of financial losses and a pressing need to adapt to new regulations on petrol and diesel cars.