The American Investor Taking On Swatch’s Founding Family
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 18 2025
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Source: WSJ
Steven Wood's Approach: American fund manager Steven Wood reached out to Swatch Group's CEO Nick Hayek with a thoughtful gesture, sending cigars, a book on luxury strategy, and a handwritten note outlining potential opportunities for the brand.
Focus on Luxury Brands: Wood's communication emphasized strategies for Swatch’s luxury brands to regain market share in the competitive watch industry.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
