Tether, the Cryptocurrency Leader, Seeks to Acquire Juventus Football Club

Written by Emily J. Thompson, Senior Investment Analyst

Source: Coinmarketcap

Updated: Dec 12 2025

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Source: Coinmarketcap

Tether's Proposal: Tether has made a binding bid to acquire Exor's 65.4% stake in Juventus, offering up to €1 billion in future investments, but the Agnelli family has no intention of selling the club.
Cultural Resistance: The Agnelli family views Juventus as a legacy institution rather than a financial asset, leading to a firm rejection of Tether's offer despite the potential financial benefits.
CEO's Messaging: Tether CEO Paolo Ardoino has framed the bid as a long-term commitment to Juventus, emphasizing loyalty and passion, but this has not swayed Exor's stance.
Uncertain Future: With Exor's refusal to negotiate and regulatory hurdles ahead, the outcome of Tether's bid remains uncertain, highlighting the growing interest of crypto firms in traditional sports assets.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.