Tech Giants’ New AI Ad Tools Threaten Big Agencies
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 12 2025
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Source: WSJ
Impact on Advertising Agencies: The rise of automation in advertising, particularly with Meta Platforms' plans to release AI tools by 2026, threatens the dominance of traditional agency holding companies like Publicis Groupe, Omnicom, WPP, and Interpublic.
Market Reaction: Following the announcement of these automation plans, shares of major agency networks dropped by approximately 3% to 4%.
Analyst Views on MC
Wall Street analysts forecast MC stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MC is 76.57 USD with a low forecast of 66.00 USD and a high forecast of 86.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
2 Buy
4 Hold
1 Sell
Hold
Current: 76.910
Low
66.00
Averages
76.57
High
86.00
Current: 76.910
Low
66.00
Averages
76.57
High
86.00
About MC
Moelis & Company is a global independent investment bank that provides strategic advice and solutions to a diverse client base, including corporations, governments and financial sponsors. The Company assists its clients in achieving their strategic goals by offering comprehensive integrated financial advisory services across various industry sectors. It advises clients on their critical decisions, including mergers and acquisitions (M&A), recapitalizations and restructurings, capital markets transactions, private fund raisings and secondary transactions and other corporate finance matters. It has an M&A and strategic advisory franchise advising clients on mergers, acquisitions and divestitures, spin-offs, joint ventures, fairness opinions and shareholder advisory across all sectors. For its clients seeking capital market solutions, it also structures and executes customized financing solutions and advises clients on all aspects of public and private equity and debt transactions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
