Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution Linking Ad Exposure to Real-World Outcomes
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 28 2025
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Source: Yahoo Finance
Launch of SalesLink for Auto: Strategus has introduced SalesLink for Auto, a closed-loop attribution solution that connects Connected TV (CTV) ad exposure to real-world automotive sales outcomes, providing customized reporting and insights for marketers.
Collaboration with Experian: The solution leverages Experian Outcomes™ for precise attribution while ensuring consumer privacy, demonstrating significant campaign effectiveness through measurable results such as increased vehicle sales and dealership visits.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
