Sports Illustrated Adds Drew Brees as Investor in Ticketing Arm
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 16 2024
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Source: Bloomberg
- Sports Illustrated and Drew Brees Partnership: Football legend Drew Brees has become an investor in Sports Illustrated's ticketing business.
- Strategic Role: Brees will serve as a strategic adviser and participate in marketing initiatives for Sports Illustrated Tickets.
- NFL Partnership: Sports Illustrated Tickets is now a licensed channel for the NFL Ticket Network, enhancing its market opportunities.
- Competitive Landscape: The ticketing industry faces competition from Ticketmaster, StubHub, and others, with ongoing investigations like the one involving Live Nation.
- Sports Illustrated's Evolution: Despite challenges, Sports Illustrated has expanded into new industries under Authentic Brands' ownership, including consumer products, sports betting, resorts, and live events.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
