Recognition for Dealer Satisfaction: Southeast Toyota Finance (SET Finance) has been ranked No. 1 in dealer satisfaction among Captive Mass Market-Prime Automotive Finance Lenders for the third consecutive year in the J.D. Power 2025 U.S. Dealer Financing Satisfaction Study.
Commitment to Dealers: SET Finance's president, Casey Gunnell Jr., emphasized their dedication to supporting dealer partners by aligning programs and support with dealer goals, while investing in people and technology for improved service.
Study Details: The satisfaction study included responses from over 5,000 auto dealer financial professionals and measured satisfaction across various lender segments, with SET Finance achieving an Overall Dealer Satisfaction score of 874, significantly above the segment average.
Company Background: Established in 1981, SET Finance is a subsidiary of JM Family Enterprises, providing financing solutions to Toyota dealers in the Southeast and focusing on enhancing customer experiences through innovative initiatives like SPARK.
TM
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About TM
Toyota Motor Corp is a Japan-based company mainly engaged in the automotive business, as well as financial services and other businesses. It operates through three business segments. The Automotive segment designs, manufactures, and sells automobiles, including sedans, minivans, compact cars, sport utility vehicles (SUVs), and trucks, as well as related parts and accessories. The Financial Services segment provides financing and vehicle leasing services to complement the sales of automobiles and other products manufactured by itself and its affiliates. The Other segment engages in information and communications services. It also oversees manufacturing and sales companies, conducts public relations and research activities, oversees financial companies, and develops various mobility products, primarily software.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
