Sonos Launches New Professional-Grade Amplifier After Year-Long Hiatus
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2h ago
0mins
Source: seekingalpha
- New Product Launch: Sonos introduced the Amp Multi on Tuesday, marking its first new product in over a year, aimed at advanced users and custom installers, indicating a strategic shift in hardware releases.
- Multi-Zone Capability: The Amp Multi can power up to four independently configurable Sonos zones and eight amplified outputs, making it ideal for larger luxury homes and promoting the adoption of the Sonos platform in whole-home installations.
- Strategic Focus Shift: New CEO Tom Conrad is concentrating on fixing the mobile app and rebuilding brand reputation, with the launch of Amp Multi signaling a strategic recovery following software overhaul issues and the departure of the former CEO.
- Market Reaction: Despite being a niche product, Sonos shares have dropped 14.8% in early 2026, reflecting market concerns about the company's future growth potential.
Analyst Views on SONO
Wall Street analysts forecast SONO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SONO is 19.67 USD with a low forecast of 17.00 USD and a high forecast of 21.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 15.010
Low
17.00
Averages
19.67
High
21.00
Current: 15.010
Low
17.00
Averages
19.67
High
21.00
About SONO
Sonos, Inc., and its wholly owned subsidiaries designs, develops, manufactures, and sells audio products and services. It offers customers a proprietary software platform, and the ability to stream content from a variety of sources over the customer’s wireless network or over Bluetooth. Its product lineup includes wireless, portable, and home theater speakers, headphones, components, and accessories. Its products are sold through third-party physical retailers, including custom installers of home audio systems, e-commerce retailers, and its Website sonos.com. Its products include Era 100, Era 300, Five, Roam 2, Move 2, Ray, Beam (Gen 2), Arc, Sub Mini, and Sub (Gen 3). Its proprietary software includes multi-room, multi-service experience, open platform for content partners, and smart audio tuning. Its products are distributed in more than 60 countries through retailer's physical stores and their websites, online retailers, custom installers who bundle its products with their services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
