SoFi Technologies Stock Gains 70% in 2025, User Growth and Innovative Services Capture Attention

Written by Emily J. Thompson, Senior Investment Analyst

SOFI-0.86%

Source: Fool

Updated: 1h ago

0mins

Source: Fool

Significant User Growth: SoFi added a record 905,000 customers in Q3, representing a 35% year-over-year increase, indicating the effectiveness of its marketing strategy aimed at younger consumers and the potential for further market share expansion.
Strong Financial Performance: The company reported a 38% year-over-year increase in adjusted net revenue for Q3, with adjusted earnings per share rising from $0.05 to $0.11, reflecting ongoing improvements in profitability and boosting investor confidence.
Thriving Loan Business: SoFi achieved a record $9.9 billion in loan originations in Q3, a 57% increase year-over-year, driven by a low-interest-rate environment and innovative repayment options that enhance borrowers' repayment capabilities and approval rates.
Rapid Expansion of Financial Services: Revenue from the financial services segment grew 76% year-over-year, with contribution profit increasing 126% to $226 million, nearing the lending segment's $260 million, showcasing the strength of its diversified revenue model.

SOFI

$26.44+Infinity%1D

Analyst Views on SOFI

Wall Street analysts forecast SOFI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SOFI is 27.21 USD with a low forecast of 12.00 USD and a high forecast of 38.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

16 Analyst Rating

5 Buy

7 Hold

4 Sell

Hold

Current: 26.670

Low

12.00

Averages

27.21

High

38.00

Current: 26.670

Low

12.00

Averages

27.21

High

38.00

BofA

Mihir Bhatia

resumed

$20.50

Al Analysis

2026-01-06

Reason

BofA

Mihir Bhatia

Price Target

$20.50

Al Analysis

2026-01-06

resumed

Reason

Shares of SoFi Technologies are moving lower after BofA analyst Mihir Bhatia resumed coverage of the stock with an Underperform rating and $20.50 price target. SoFi in midday trading is down 10%, or $2.81, to $26.47. The $1.5B capital raise in December is a "modest positive" as it provides "ammunition" to invest in continue growth, the analyst told investors in a research note. However, BofA believes the company's capital raises have led to more questions about the potential for acquisitions. Any deal is "likely to be smaller and more complementary than game changing," BofA contends. It sees limited share upside at the current SoFi's current valuation levels.

Goldman Sachs

Michael Ng

Neutral

downgrade

$27 -> $24

2026-01-06

Reason

Goldman Sachs

Michael Ng

Price Target

$27 -> $24

2026-01-06

downgrade

Neutral

Reason

Goldman Sachs analyst Michael Ng lowered the firm's price target on SoFi Technologies to $24 from $27 and keeps a Neutral rating on the shares.

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BofA

Underperform

maintain

$20.50

2026-01-06

Reason

BofA

Price Target

$20.50

2026-01-06

maintain

Underperform

Reason

BofA resumed coverage of SoFi Technologies with an Underperform rating and $20.50 price target. The firm, which reminds investors that SoFi raised $1.7B of capital in Q3 of 2025 through an equity offering, notes that SoFi completed its second capital raise of the year in December, issuing 54.5M shares for a total of $1.5B. While the analyst views the capital raise as a "modest positive" as it provides ammunition to power continued growth, the firm maintains an Underperform rating as it sees limited upside at the current multiple.

Barclays

Terry Ma

Equal Weight

maintain

$23 -> $28

2026-01-06

Reason

Barclays

Terry Ma

Price Target

$23 -> $28

2026-01-06

maintain

Equal Weight

Reason

Barclays analyst Terry Ma raised the firm's price target on SoFi Technologies to $28 from $23 and keeps an Equal Weight rating on the shares. The firm sees additional upside in select consumer finance name in 2026. A "benign' credit environment sets the stage for loan growth, the analyst tells investors in a research note. Barclays also forecasts a better mortgage origination market in 2026. The firm adjusted price targets as part of its 2026 outlook.

About SOFI

SoFi Technologies, Inc. is a member-centric, one-stop shop for digital financial services. The Company, through its lending and financial services products, allows members to borrow, save, spend, invest and protect their money. The Company's segments include Lending, Technology Platform and Financial Services. The Lending segment offers personal loans, student loans, home loans and related servicing to help its members with a variety of financial needs. Its platform supports the full transaction lifecycle, including credit application, underwriting, approval, funding and servicing. The Technology Platform segment provides services through a diversified suite of offerings which include an event and authorization platform accessed via application programming interfaces, a cloud-native digital and core banking platform and services related to both platforms. The Financial Services segment offers a suite of financial services solutions, including SoFi Money and SoFi Invest.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.