Shein's UK sales surge to $2.8 billion in 2024, boosting profits as IPO looms
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 15 2025
0mins
Source: Reuters
Shein's Growth in the UK: Shein's British business reported sales of £2.05 billion in 2024, a 32.3% increase from the previous year, along with a pretax profit rise of 56.6%, as it prepares for an initial public offering amid challenges in securing approvals for listings.
Impact of Tariff Changes: The retailer benefits from customs duty exemptions on low-value e-commerce packages, but upcoming changes in tariff policies in the U.S., EU, and Britain may increase costs and prices, affecting its competitive edge against traditional retailers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
