Partnership Announcement: ServiceNow has formed a technology partnership with the DFL, the organization responsible for managing and marketing German professional football, including the Bundesliga and 2. Bundesliga.
Operational Efficiency: The collaboration aims to replace outdated systems with ServiceNow's AI platform, automating business processes and improving efficiency, which will enhance interactions with stakeholders in the global football ecosystem.
Enhanced Experience: The integration of ServiceNow solutions is expected to transform workflows and customer experiences, allowing for quicker responses to inquiries and improved collaboration among clubs, partners, and the DFL.
Significance of Collaboration: This partnership marks a significant milestone as it showcases the potential of ServiceNow's AI platform in streamlining complex ecosystems and driving innovation within one of Germany's most prominent sports organizations.
NOW
$781.12+Infinity%1D
Analyst Views on NOW
Wall Street analysts forecast NOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NOW is 1166 USD with a low forecast of 734.00 USD and a high forecast of 1315 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
Wall Street analysts forecast NOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NOW is 1166 USD with a low forecast of 734.00 USD and a high forecast of 1315 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Buy
1 Hold
1 Sell
Strong Buy
Current: 765.200
Low
734.00
Averages
1166
High
1315
Current: 765.200
Low
734.00
Averages
1166
High
1315
Mizuho
Outperform
to
NULL
downgrade
2025-12-16
New
Reason
Mizuho
Price Target
2025-12-16
New
downgrade
Outperform
to
NULL
Reason
Mizuho lowered the firm's price target on ServiceNow to $1,050 from $1,150 and keeps an Outperform rating on the shares. The firm adjusted targets in the software group as part of its 2026 outlook. The most important trends benefiting software vendors going forward are artificial intelligence, data modernization, DevOps, next-generation security, and electronic design automation, the analyst tells investors in a research note. Mizuho believes the low-teens median revenue growth forecast for 2026 "looks beatable," creating attractive risk/rewards into next year.
DA Davidson
Buy
downgrade
2025-12-16
New
Reason
DA Davidson
Price Target
2025-12-16
New
downgrade
Buy
Reason
DA Davidson lowered the firm's price target on ServiceNow to $1,100 from $1,250 and keeps a Buy rating on the shares. The company's expected $7B acquisition of Armis would be accretive to 2026 growth by at least 50bps but dilutive to free cash flow margins by about 200bps, the analyst tells investors in a research note. While the deal is not yet confirmed, given the size of the acquisition, the firm expects a 50/50 combination of cash and stock agreement similar to ServiceNow's acquisition of Movework's, DA Davidson added.
BTIG
NULL -> Buy
initiated
$1,000
2025-12-16
New
Reason
BTIG
Price Target
$1,000
2025-12-16
New
initiated
NULL -> Buy
Reason
BTIG initiated coverage of ServiceNow with a Buy rating and $1,000 price target.
Guggenheim
Sell -> Neutral
upgrade
2025-12-16
New
Reason
Guggenheim
Price Target
2025-12-16
New
upgrade
Sell -> Neutral
Reason
Guggenheim upgraded ServiceNow to Neutral from Sell. The firm cites valuation for the upgrade with the shares below its former price target. While there could be further downside from here, ServiceNow "is and always has been a quality Software franchise," the analyst tells investors in a research note.
About NOW
ServiceNow, Inc. provides an artificial intelligence (AI) platform for business transformation. The Company’s AI platform connects people, processes, data, and devices to increase productivity and maximize business outcomes. Its intelligent platform, the Now Platform, is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows. The workflow applications built on the Now Platform are organized into four primary areas: Technology, CRM and Industry, Core Business and Creator. Its products include IT Service Management, IT Operations Management, HR Service Delivery, ServiceNow AI Agents, AI Experience, Build Agent, ServiceNow AI Control Tower, AI Agent Fabric, RaptorDB, Workflow Data Fabric, Workplace Service Delivery, ServiceNow Platform Encryption, Telecommunications Service Operations Management, and others. The Company also offers identity security, helping organizations secure access across the enterprise.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
