Santander Q1 Attributable Profit Rises; On Track To Meet Its 2025 Targets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 01 2025
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Source: NASDAQ.COM
Record Profit and Growth: Santander reported a record profit of 3.40 billion euros in Q1 2025, marking a 19% increase from the previous year, driven by higher net fee income and reduced costs.
Customer Expansion and Revenue Goals: The bank added nine million customers, totaling 175 million, and is on track to achieve its 2025 revenue target of approximately 62 billion euros with continued growth in net fee income.
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Analyst Views on SAN
Wall Street analysts forecast SAN stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for SAN is 7.40 USD with a low forecast of 4.90 USD and a high forecast of 9.91 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
0 Buy
1 Hold
1 Sell
Moderate Sell
Current: 12.810
Low
4.90
Averages
7.40
High
9.91
Current: 12.810
Low
4.90
Averages
7.40
High
9.91
About SAN
Banco Santander, S.A. is a Spain-based company engaged as a retail and commercial bank. The Banks segments include Continental Europe, the United Kingdom, Latin America and the United States. The Continental Europe segment covers all businesses in the Continental Europe. The United Kingdom segment includes the businesses developed by various units and branches in the country. The Latin America segment embraces all its financial activities conducted through its banks and subsidiaries in the region. The United States segment includes the Intermediate Holding Company (IHC) and its subsidiaries Santander Bank, Banco Santander Puerto Rico, Santander Consumer USA, Banco Santander International, Santander Investment Securities, and the Santander branch in New York. The Company's commercial model satisfies the needs of all types of customers: individuals with various income levels.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Middle-Income Households Show Record Confidence Amid Inflation
- Confidence Index Rise: The latest Santander US Paths to Financial Prosperity study reveals that 79% of middle-income households believe they are on the right financial track, achieving a three-year high in confidence despite ongoing inflation pressures, indicating potential for economic recovery.
- Strong Auto Demand: The survey indicates that 75% of middle-income households rely on vehicles for commuting, with car-buying activity accelerating in 2025, as 84% of recent buyers considered used cars, reflecting heightened consumer emphasis on vehicle access and market activity.
- AI Enhances Car Buying Experience: Nearly half of middle-income consumers utilized AI tools while shopping for cars online, and 80% of prospective buyers are open to using AI for auto financing, highlighting AI's emerging role as a critical resource in the car-buying decision-making process, particularly among younger consumers.
- Increased Savings Yields: As consumer confidence in financial stability grows, 50% of middle-income Americans are taking advantage of higher-yield savings opportunities, with over half reporting savings rates of 3% or more, demonstrating significantly increased engagement with financial products.

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Santander Appoints New Head of Auto Business
- New Leadership: Santander US has appointed David McClelland as the Head of Auto Business, responsible for executing the company's auto growth strategy and enhancing dealer and customer experiences, succeeding the retiring Bruce Jackson.
- Extensive Experience: McClelland brings over 20 years of auto finance industry experience, having served as Vice President of Strategy and Partnerships at Ford and CEO of Ford Credit, managing a $146 billion balance sheet.
- Global Strategy: In addition to leading the US Auto business, McClelland will oversee auto operations in Canada and Mexico while advancing global OEM partnerships, further strengthening Santander's market position.
- Market Significance: The US remains a critical market for Santander, with operations including retail banking and a top-10 auto lender by market share, expected to leverage the Openbank digital retail banking platform to support low-cost auto lending.

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