Rockwell Automation Deepens Collaboration with Lucid
Rockwell Automation (ROK) announced a deepened collaboration with Lucid (LCID) to support the automaker's expanding manufacturing facility in the Kingdom of Saudi Arabia. The facility, located in King Abdullah Economic City, marks the country's first vehicle manufacturing site. Lucid will deploy Rockwell Automation's enterprise software solutions, including its FactoryTalk manufacturing execution system software, to manage and optimize production operations across all major shops: general assembly, paint, stamping, body, and powertrain. The FactoryTalk MES platform will provide Lucid with real-time visibility, traceability, and control across its operations. In addition to software, Rockwell's local team in Saudi Arabia will deliver instructor-led and virtual training programs.
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Lucid Air Grand Touring Sets Longest Range in Winter Test
- Range Milestone: The Lucid Air Grand Touring achieved a record range of 520 kilometers in the NAF Winter Test, surpassing the second-place vehicle's 421 kilometers, solidifying its leadership position in the electric vehicle market under extreme conditions.
- Performance in Extremes: Completing a journey from Oslo to the highlands at temperatures as low as minus 31 degrees Celsius without charging stops, the Lucid Air Grand Touring demonstrates reliability and efficiency in real-world scenarios, enhancing consumer trust in the brand.
- Technological Edge: Featuring an advanced electric powertrain, the vehicle boasts a WLTP range of up to 960 kilometers and a combined consumption of just 13.5 kWh/100 km, showcasing Lucid's leadership in EV technology and likely attracting more high-end consumers.
- Market Impact: The Lucid Air Grand Touring also set a summer test record of 828.6 kilometers in 2025 and holds the Guinness World Record for the longest journey by an electric car on a single charge, further enhancing brand image and market competitiveness, which is expected to drive future sales growth.

Lucid Air Grand Touring Sets Record in NAF Winter Test
- Range Milestone: The Lucid Air Grand Touring achieved a record 520 kilometers in the NAF Winter Test, surpassing the second-place vehicle's 421 kilometers, showcasing its exceptional performance under extreme cold and solidifying its leadership in the EV market.
- Technological Edge: Equipped with an advanced electric powertrain, the vehicle boasts a WLTP range of up to 960 kilometers and a combined consumption of just 13.5 kWh/100 km, demonstrating industry-leading efficiency and power, which enhances consumer confidence in electric vehicles.
- Fast Charging Capability: The Lucid Air Grand Touring can gain 400 kilometers of range in just 16 minutes, significantly improving user convenience and meeting modern consumer demands for rapid charging, thereby boosting market acceptance of EVs.
- Global Recognition: This model not only excelled in the winter test but also set a summer record of 828.6 kilometers and holds a Guinness World Record, further enhancing the brand's image and competitive position in the market.









