Retailer WH Smith says well set for summer, bets on strong travel demand
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 05 2024
0mins
Source: reuters
- WH Smith's Summer Outlook: WH Smith, a British retailer, is optimistic about the upcoming summer season and expects strong travel demand to boost sales across its product range.
- Travel Industry Expectations: Companies like WH Smith, EasyJet, Wizz Air, and SSP Group are anticipating a surge in summer demand, particularly in Europe due to events like the Olympic Games and the Euros.
- Financial Performance: WH Smith's shares rose over 3%, and analysts at JPMorgan maintained pre-tax profit expectations of around 166 million pounds for the year.
- Business Initiatives: WH Smith is focusing on enhancing its North America business by expanding its snacking and confectionery range and increasing chillers in stores.
- Sales Growth: While WH Smith reported a 4% growth in like-for-like sales for a recent period, it was lower compared to the previous year's 14% rise.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








