Renault appoints former Mercedes executive Katrin Adt to lead Dacia brand

Management Changes at Renault

• New Appointments: Renault has appointed Katrin Adt, a former vice president at Mercedes-Benz, as the managing director of its low-cost Dacia brand. This change is part of a broader management overhaul under new CEO Francois Provost.
• Leadership Transition: Adt replaces Denis Le Vot, who was a candidate for the CEO position but will now exit the company. Fabrice Cambolive has been promoted to the newly established role of chief growth officer for the group.

Strategic Focus

• CEO's Vision: CEO Francois Provost emphasized the need for a more agile organization to tackle increasing competition and weak demand, which led to a profit warning earlier this year. He stated that faster decision-making and closer customer engagement are essential for the company's success.
• Adt's Background: Katrin Adt brings significant retail experience to Dacia, having previously served as CEO of the Smart brand and in various roles at Mercedes-Benz. Analysts believe her retail focus will be beneficial for Dacia, which is heavily oriented towards retail operations.