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Acquisition Details: Reliance Consumer Products has acquired a majority stake in a joint venture with Naturedge Beverages, focusing on herbal-natural beverages. Financial terms were not disclosed.
Market Opportunity: The joint venture aims to capitalize on the growing demand for healthy functional beverages, driven by consumer preferences for natural alternatives.
Product Highlights: Naturedge's flagship product, Shunya, is a zero-sugar, zero-calorie drink infused with Ayurvedic herbs, and the brand plans to expand its reach through Reliance's distribution network.
Strategic Moves: Reliance Industries is restructuring its consumer brands into a standalone subsidiary to attract new investors and provide specialized focus on its FMCG portfolio.
