Reliance Forms Partnership with Naturedge Beverages

Acquisition Details: Reliance Consumer Products has acquired a majority stake in a joint venture with Naturedge Beverages, focusing on herbal-natural beverages. Financial terms were not disclosed.

Market Opportunity: The joint venture aims to capitalize on the growing demand for healthy functional beverages, driven by consumer preferences for natural alternatives.

Product Highlights: Naturedge's flagship product, Shunya, is a zero-sugar, zero-calorie drink infused with Ayurvedic herbs, and the brand plans to expand its reach through Reliance's distribution network.

Strategic Moves: Reliance Industries is restructuring its consumer brands into a standalone subsidiary to attract new investors and provide specialized focus on its FMCG portfolio.