Record-Breaking Night for Office Parties Expected to See Unmatched Rise in Alcohol-Free Celebrations

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Dec 04 2025

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Source: Yahoo Finance

Changing Attitudes Towards Alcohol: A global study reveals that in 2025, 72% of people feel confident skipping alcohol at festive events without fear of judgment, with 67% considering it outdated to ask why someone isn't drinking.
Rise of Low and No-Alcohol Options: Nearly 90% of respondents are comfortable with low or no-alcohol choices at parties, and 76% feel they don't need alcohol to feel included, indicating a significant cultural shift towards moderation.
Humor in Refusing Alcohol: Gen Z is leading a trend where turning down drinks is met with humor rather than excuses, showcasing a playful attitude towards social pressures surrounding alcohol consumption.
Heineken's Commitment to Moderation: Heineken continues to promote moderation through its 0.0 campaigns, emphasizing that choosing non-alcoholic options represents a choice rather than a loss, aligning with changing social norms.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.